Home Business Alibaba Acquires Daraz from Rocket Internet, Stepping Up The Game to South...

Alibaba Acquires Daraz from Rocket Internet, Stepping Up The Game to South Asian Countries

Alibaba Acquires Daraz from Rocket Internet, Stepping Up The Game to South Asian Countries

Alibaba has never restricted the growth into the native regions it was born. The company has been offering services across the globe, even when the main focus was on China. According to the latest report, Alibaba is planning to expand the e-Commerce empire to south Asian countries as well. Though the company has not come up with an official statement, Rocket Internet has confirmed that Daraz, an online shopping platform that serves countries like Pakistan, Bangladesh, Nepal, Myanmar and Nepal, has been acquired by Alibaba. In addition to the official blog post by Rocket Internet, a spokesperson of Alibaba has given confirmation of this deal.

It has been a while since Alibaba has been trying to expand its domain into South Asian markets. The first to be focused was India, where Alibaba managed to offer investment for PayTM, thus making potential rival to Amazon. More than one-third of PayTM’s E-Commerce section is now owned by Alibaba, and PayTM mall has been skyrocketing since the back-up. Now that Alibaba is planning to focus on other South Asian nations as well, changes can be found very soon. If the last year’s focus was on Indian subcontinent, this year, the group has turned the focus onto Pakistan and others.

It needs to be noted here that Pakistan and Bangladesh have a huge amount of population that e-Commerce can target. Alibaba has probably understood this possibility and wants to establish a platform with a kind of international identity. For the business world, however, news of the Daraz acquisition is not really new, since the talks regarding the acquisition were happening a few months back. More importantly, the countries now being focused have an increasing amount of internet population, which would help the Alibaba-owned Daraz to set up new trneds towards profitability, at least in the course of time.

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